Grow your business with social | Where to start?
Social not only has the potential to build brand advocacy, brand awareness and customer engagement, it also has the potential to get products into supermarkets and consumers into stores. But this isn’t possible by just having a social presence. Brands must clearly identify their purpose, their target market and of course core messaging. Then comes the most important part: content.
If you think your social media can be improved, or you simply don’t know where to start, our customisable packages can help you on your way to posting content that converts.
Everything you need to get you where you need to be
HOW WE CAN HELP
tailor your start-up package
We’ll shape the way we work to ensure it perfectly fits you, your objectives and your own unique story. We’ll also help to define your content strategy and explore how, when and where to interact in order to engage your audience in rich, exciting ways.
We start by getting to know you and your brand during an initial coffee shop morning. We’ll also introduce you to our project management system that allows easy and efficient communication.
What you’re going to say and how you’re going to say it is a fundamental process that correlates with your brand’s success. We define the ‘why’ and the ‘who’ before diving into your brand’s DNA and crafting a tone of voice and content strategy to best engage with your audience.
Producing highly visible and effective creative is what drives us. We will work closely with you to best enhance the customer experience with stunning photography, and engaging videos that will inspire and inform your audience, whilst driving reach, customer engagement and most importantly, sales.
Our award-winning team will craft a compelling social campaign that doesn’t require a huge budget - it just takes a smart strategy and customised platforms. Whether your goal is to drive sales or build awareness through your social presence, we’ll ensure your social outsmarts the competition and delivers results.
Depending on your budget and objectives, we’ll implement the right strategy with the correct level of support.
The value of an idea lies in the using of it
Social MEDIA WORKSHOPS
Our social media training day gives you a strong and clear understanding of how best to leverage social media for your business. It will equip you with all the knowledge and tools to maximise your social media results. This training day is suitable for those taking their first steps or wanting to refresh and build on their current strategy.
Please note, content creation and page management is not included in this package. You will, however, leave with a social media strategy and a solid understanding of how best to implement it.
Identify which Social Media platforms will get the best results for your business.
Understand strategies to engage, influence and grow your audeince.
Setting up Facebook Business manager and launching paid ads.
How to create an online content calendar and schedule content to post automatically.
Social media rules and legalities.
Social media for events / customer service / sales.
Perfecting your social tone of voice.
UGC and Influencers.
Design and formatting mandatories.
You will also receive a tailored social media strategy document after your training day, summarising learnings and your personalised strategy and approach.
3 month start-up
Craft a game-changing social media strategy that best represents your brand and guides your future content. We’ll propose a new look and feel before launching or re-launching your brand across two social media platforms for an initial three month period. Rest assured we’ll take care of your content creation and page management during this time period whilst you learn alongside.
Social strategy, content creation and community management.
Social media is the most powerful tool for brands to connect with consumers.
Are you telling a story through your content? Are you posting with purpose? This tailored package creates and manages quality content consistently that best represents you and your brand.
If you want to build a strong social campaign, drive growth, build your brand awareness and ensure your content is king, BUT you’re strapped for time - this is the package for you!
Prices start from £500pm
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Initial coffee shop concept morning.
Shoot consultation and planning.
Detailed social media strategy document, outlining objectives for your platforms.
Pre-production (model sourcing & shoot concepts)
Initial campaign shoot.
Studio hire, location licensing, photographer and assistant.
Post production; Initial selection, colour correction and batch process. Image library uploaded to a personal web link.
Graphic design, and social content design templates.
Copywriting and scheduling.
Daily page management across two chosen social media platforms.
Ads management; target audeince profiling, budget optimisation, ad set up and ad management.
Monthly reporting and analytics.
Instagram shop linked to E-commerce website.
Social media training half day handover.
Later/Hootsuite / Planoly annual membership.
Award Winning Social Media Strategist
Our award-winning team have always had a passion for increasing the value of brands and services by carefully crafting an image that sells a story, and we’ve been lucky enough to work with a plethora of different brands, global and local, from FMCG to finance, hospitality to travel.
Our head of social has worked on national campaigns for brands such as Mentos, Smint, Sweet Freedom and Kandoo. Her past experience helps to drive reach, engagement and revenue through building and maintaining excellent communication strategies and campaigns.
Strategy & Consultation
Content is king, and strategy is queen. A good social media strategy needs as much time, careful planning and thought as any other type of digital marketing. We start by analysing your business needs to devise and implement the right strategy with the correct level of support. We will delve into your brand’s DNA to understand your tone of voice and how to best engage with your audiences.
Experts in visual storytelling, we can produce the content you need. Whether it’s a photo shoot, videography, graphic design or live posting, we have extensive experience in content creation and copywriting.
Your community is everything and it's important you look after them, which is why our services include community management 7 days a week, 365 days a year.
Social Media Training Day
Our one-day social media course gives you a strong and clear understanding of how best to leverage social media for your business. It will equip you with all the knowledge and tools to maximise your social media results. This training day is suitable for those taking their first steps or wanting to refresh and build on their current strategy.
Social media advertising is an essential element of building a community. However, it can be a daunting process, time consuming, costly and detrimental if not set up correctly.
Whether your goal is to drive sales or build awareness, we can devise targeted and creative social ad campaigns that outsmart the competition and deliver results. In comparison to more traditional methods can not only be hugely cost-effective but much more targeted. The cost is nominal, but the outcome is a very specific action to a very specific group of people.
By reporting on a monthly basis we can ensure targets are being met and content is resonating with your target audience.
one big mission
Clear out the confusion
let's make it easy for you
Let's answer your questions
Click to dropdown answers
Do I need to have a social media presence?
Whatever your industry, segment and audience, a substantial portion of your customers and leads are on social. Social media provides all businesses, big or small, with an opportunity to talk to a large number of users with a much smaller budget. Consistency is the most important thing – you need to be creating content, publishing and engaging online as often as you can. It’s important not to spread yourself too thin when developing an effective digital presence - focus on one or two platforms that are relevant to your brand and your audience so that you can deliver quality and consistency in your strategy.
What’s my involvement in the social strategy process? What do I need to provide you with?
Before we begin crafting your social media strategy we have a questionnaire and a meetup to talk through your brand and business objectives. We ask all clients to send any existin material such as your brand identity/guidelines as well as your manifesto.
How much does it cost to reach thousands of people?
Digital marketing platforms, such as Google AdWords, LinkedIn, and Facebook offer the lowest CPM (Cost per 1,000) in advertising history! Traditional marketing media, such as magazine ads may cost a business £15 or more to reach 1,000 people. The same thing can be accomplished on Facebook for pennies on the dollar. It costs an average for only £3 to reach 1,000 people through Facebook and Instagram!
When will social media make me famous?
The famous question - social media has the potential to expand and grow your reach tremendously, but it won’t happen overnight without combining a solid social strategy with irresistible creative and an always-on approach.
How do I grow my Instagram following?
The famous question - social media has the potential to expand and grow your reach tremendously, but it won’t happen overnight without combining a solid social strategy with irresistible creative and an always-on approach. There are many advertising and collaboration opportunities to adopt in order to grow your Instagram following.
How much should I be spending on marketing?
Typically when people think about advertising, most of us still think about traditional marketing media such as expensive billboards, magazines, radio, television or ineffective direct mail campaigns and leaflets. As a result, many business owners who would greatly benefit from advertising have a false preconception of how expensive it is and believe they can’t afford it. Thanks to social’s low CPM everyone can afford.
Should I have brand guidelines?
Brand guidelines define how the elements that make up your brand are used and fundamentally dictates how your business communicates with your audience. They are a set of rules to create a unified identity when connecting multiple elements within your brand, such as colors, your logo, and your typography. They are therefore a very useful resource for us as social strategists and content creators. We can either help you produce brand guidelines or if you already have them, please send them over so we ensure all branding is unified across your touchpoints.
Do you have to pay for business manager?
No, you do not have to pay for Facebook business manager, but you do need to ensure all accounts are linked and set up correctly which can take some time. It’s very important you set this up correctly, otherwise you can risk deleting your account. Setting up BM will allow you to securely manage your social pages and ad accounts in one place, without sharing login information or being connected to your coworkers on Facebook.
What does CPM mean?
The advertising acronym CPM stands for “cost per thousand impressions,” which is a measurement of how much money it costs you to reach 1,000 readers, viewers, visitors or listeners. The formula for calculating CPM is simple, using the information from an advertising vehicle’s media kit. Using the CPM of potential advertising choices is a helpful way to make comparisons and a key KPI when evaluating social campaigns. The metric is calculated as the total amount spent, divided by reach, multiplied by 1,000.
- Cost Per Thousand (CPM) – the cost for 1,000 impressions, or views of your ad
- Click Through Rate (CTR) – percentage of impressions that result in a click
- Cost Per Click (CPC) – the cost for 1 click to your website
When my social media campaign is up and running, will I be able to manage it?
Yes. If you choose to manage your campaign following on from your 3 month package we will provide you with the necessary training to do so.
What do I need to bring to my shoot?
We will inform you what it is you need to bring to the shoot during our initial brainstorming phase. We have a database of models, make-up artists and prop distributors.
How many photos do we get?
Typically this depends on the brief set. You will be send a personal web link with a selection of images that can range from 100-300.
Are the photos licensed to us?
Yes, we would ask for you to inform us where you plan to use the imagery and videography in order for us to ensure the quality as well as the licensing is correct.
What’s the time frame?
Please always allow 2 weeks for post production. If you require express delivery 20% will be added to your bill and imagery will be delivered within 48-hours.
Do you shoot in the studio or at location of our choice?
Depending on the brief we can shoot on location or at our Studio. We also have access to studio space in London and further afield. Once the location has been confirmed we will organise property release terms and conditions as well as location permissions. If you require drone footage we will also take care of the licencing and permissions needed here.
50% deposit will be required before project starts and the balance will be payable upon completion. Instalment payments are also available based on project brief requirements.
Do you offer brand identity design?
We do! We offer it in house and have an amazing team of graphic designers that will create your brand identity and make sure that your website looks cohesive.
Do you offer wesbite design/build services?
We do! We build sites with sqaurespace which comes with hosting and also a free domain for the first year. Our lovely web desinger makes it easy for you to edit your own site by providing you with video tutorals and meet ups.
We want to make it easier for clients after the site is done. Customised and developed around your brand. It has great customer services if something goes wrong and tutorials for everything you need. It’s built for businesses like yours that want to look and feel professional.
You don’t have to worry about updating the site or keeping it secure from hackers. You can add and change extra functions and copy, making it super easy to keep your website updated when you want to. We make sure it looks amazing on phone, tablet and desktop. We can integrated e-commerce site allowing you to have a shop on your site selling your products.