The Survival Of The Friendliest
Dear fellow traveller…
There are a few things you really need to know about the future of travel storytelling. The next few pages will give you vital insights on how your brand will need to evolve in the months ahead.
You might fall off your sofa, rethink your life choices, pour a stiff drink, and then again, you might feel inspired to get creative again. Whatever happens, we’ve got your back, consider this your passport to a better place for your brand.
Profit from doing the right thing.
The travel brands who are best at being friends to travellers, will come out on top of the current crisis. They will need to care about their welfare, show warmth and compassion, and give them the peace of mind that their needs will be met.
The travel brands who are friendly to their communities, who put their people before profit, will earn themselves the best ambassadors they can hope for.
The travel brands who are friendly to the planet and help their consumers be a part of the solution rather than the problem will win hearts and minds.
The travel brands who express their community stories best and champion the human values of their community in what they do and say, will win the survival of the friendliest.
As we move into the future of travel storytelling we've been working with the team at @findnorth_agency crafting insights on how your brand will need to evolve in the months ahead.
We're excited about sharing these with you, and have a shared belief in the power of creativity as a force for good to solve the biggest problems in travel.
Get in touch and let us work together to discover how your brand can evolve in the months ahead.
studio@thestudiom.com
